too much introspection is very harmful the more time you spend thinking about yourself, the less happy you are. simple solution: spend more time thi… - Auren Hoffman

B2B buyers are MORE affected by cognitive biases than consumers
when you buy something frequently, you know your preferences. when you buy enterprise software once every 5 years, you rely heavily on mental shortcuts
this is why social proof works so well in B2B (ex: “we’re the category leader in x”)

bots aren’t a technical problem.
so many sites (including X) have the ability to get rid of them, but no real incentive to to do so

most important lesson I learned in business:
delegate things you are good at (not things you are bad at)