Risk, to some, is a bad thing, because risk brings with it the possibility of failure. It might be only a temporary failure, but that doesn’t matter … - Seth Godin

Fear of criticism is a powerful deterrent because the criticism doesn't actually have to occur for the fear to set in. Watch a few people get criticized for being innovate, and it's pretty easy to convince yourself that the very same thing will happen to you if you're not careful.

— Gardens, not buildings — Great projects start out feeling like buildings. There are architects, materials, staff, rigid timelines, permits, engineers, a structure.

It works or it doesn't.

Build something that doesn't fall down. On time.

But in fact, great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Perfection and polish aren't nearly as important as good light, good drainage and a passionate gardener.

By all means, build. But don't finish. Don't walk away.

Here we grow.

And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.