Alex, you cannot understand the meaning of productivity unless you know what the goal is. Until then, you’re just playing a lot of games with numbers… - Eliyahu M. Goldratt

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Alex, you cannot understand the meaning of productivity unless you know what the goal is. Until then, you’re just playing a lot of games with numbers and words.” “Okay, then it’s market share,” I tell him. “That’s the goal.” “Is it?” he asks. He steps into the plane. “Hey! Can’t you tell me?” I call to him. “Think about it, Alex. You can find the answer with your own mind,” he says.