But they argued out of strength, not weakness, out of conviction, not insecurity. They argued toward the fulfillment of a purpose and in service to m… - Gerry Spence

Great pretenses win nothing. The tears, the unctuous oratory — all are useless if, at last, we have no credibility. To win, we must be believed. To be believed, we must be believable. To be believable, we must tell the truth, the truth about ourselves — the whole truth.

It is clear that we require power. But the power we need is our own. The power exhibited in the winning argument may not be overtly powerful at all, for power may be experienced as gentleness, as compassion, as love, as humility, as sensitivity. We have come to understand that even sounds we thought powerful — the harsh voice of authority, the demanding dictates of the bully — are not sounds of power but the wretched noise of the insecure. We have come to understand that the application of excessive power often conceals cowardice or grave personality defects, that power is often useless to achieve what we want — to gain love or respect or success. And we have learned that power is deceptive, that at times there is no one more powerful than the powerless. So it has been throughout history. The Rockys have always been more powerful than the Apollo Creeds. The meek, unsullied by power, shall indeed inherit the earth.

What the insurance companies have done is to reverse the business so that the public at large insures the insurance companies.