The importance of the culture industry in the spiritual constitution of the masses is no dispensation for reflection on its objective legitimation, i… - Theodor W. Adorno

Underlying the concept of positivity is the conviction that the positive is intrinsically positive in itself, without anyone pausing to ask what is to be regarded as positive. ... It is significant and really quite interesting that the term 'positive' actually contains this ambivalence. On the one hand, 'positive' means what is given, is postulated, is there—as when we speak of positivism as the philosophy that sticks to the facts. But, equally, 'positive' also refers to the good, the approvable, in a certain sense, the ideal. And I imagine that this semantic constellation expresses with precision what countless people actually feel to be the case.

Was Jargon sei und was nicht, darüber entscheidet, ob das Wort in dem Tonfall geschrieben ist, in dem es sich als transzendent gegenüber der eigenen Bedeutung setzt; ob die einzelnen Worte aufgeladen werden auf Kosten von Satz, Urteil, Gedachtem. Demnach wäre der Charakter des Jargons überaus formal: er sorgt dafür, daß, was er möchte, in weitem Maß ohne Rücksicht auf den Inhalt der Worte gespürt und akzeptiert wird durch ihren Vortrag.

The thesis of the identity of concept and thing is in general the vital nerve of idealist thought, and indeed traditional thought in general. ... Negative dialectics as critique means above all criticism of precisely this claim to identity.