you cannot maximize two things that are both dependent on the same resource: time. - Eric Barker

There are three categories: “right,” “wrong,” and “everybody does it.” Once we see others getting away with something, we assume it’s okay. Nobody wants to be the sucker who plays by the rules when no one else does.

Following the rules doesn’t create success; it just eliminates extremes

We’ll see that the fundamental core of relationships is the stories our brains weave to create identity, agency, and community — and how those stories not only bind us together but can tear us apart if we’re not careful.