Following the rules doesn’t create success; it just eliminates extremes - Eric Barker

The truth is, we often underestimate by as much as 50 percent how much others are willing to help us when asked. As we talked about in chapter 2, being mistrustful or assuming others are selfish can be self-fulfilling prophecies.

Whiny neutered goats fly. Picture it in your mind. You’ve just learned what all good games have in common: WNGF. They’re Winnable. They have Novel challenges and Goals, and provide Feedback.

"Jeff Hall's research found that it took as many as sixty hours to develop a light friendship, sometimes one hundred hours to get to full-fledged "friend" status, and two hundred or more hours to unlock the vaunted "best friend" achievement...

Hall also found that how people talked mattered. We've all hit that wall with a potential friend where the small talk starts to go in circles...

Want to make good friends without the dozens of hours?... Arthur Aron got strangers to feel like lifelong pals in just forty-five minutes. How? Well that leads us to our second costly signal: vulnerability."