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" "In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market.
C. Wright Mills (August 28, 1916 – March 20, 1962) was an American sociologist, best remembered for studying the structure of power in the U.S. in his book The Power Elite. Mills was concerned with the responsibilities of intellectuals in post-World War II society. He advocated relevance and engagement over disinterested academic observation as a "public intelligence apparatus" in challenging the policies of the institutional elites in the "Three" (the economic, political and military).
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The ideals of liberalism have been divorced from any realities of modern social structure that might serve as the means of their realization. ... The detachment of liberalism from the facts of a going society make it an excellent mask for those who do not, cannot, or will not do what would have to be done to realize its ideals.
America - a conservative country without any conservative ideology - appears now before the world a naked and arbitrary power, as, in the name of realism, its men of decision enforce their often crackpot definitions upon world reality. The second-rate mind is in command of the ponderously spoken platitude. In the liberal rhetoric, vagueness, and in the conservative mood, irrationality, are raised to principle. Public relations and the official secret, the trivializing campaign and the terrible fact clumsily accomplished, are replacing the reasoned debate of political ideas in the privately incorporated economy, the military ascendancy, and the political vacuum of modern America.
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But now that war has become seemingly total and seemingly permanent, the free sport of kings has become the forced and internecine business of people, and diplomatic codes of honor between nations have collapsed. Peace is no longer serious; only war is serious. Every man and every nation is either friend or foe, and the idea of enmity becomes mechanical, massive, and without genuine passion. When virtually all negotiation aimed at peaceful agreement is likely to be seen as 'appeasement,' if not treason, the active role of the diplomat becomes meaningless; for diplomacy becomes merely a prelude to war or an interlude between wars, and in such a context the diplomat is replaced by the warlord......In other words 'the morale of the State Department is so broken that its finest men flee from it, and advise others to flee.'.