Liberalism, as a set of ideals, is still viable, and even compelling to Western men. That is one reason why it has become a common denominator of American political rhetoric; but there is another reason. The ideals of liberalism have been divorced from any realities of modern social structure that might serve as the means of their realization. Everybody can easily agree on general ends; it is more difficult to agree on means and the relevance of various means to the ends articulated. The detachment of liberalism from the facts of a going society make it an excellent mask for those who do not, cannot, or will not do what would have to be done to realize its ideals.

What the main drift of the twentieth century has revealed is that the economy has become concentrated and incorporated in the great hierarchies, the military has become enlarged and decisive to the shape of the entire economic structure; and moreover the economic and the military have become structurally and deeply interrelated, as the economy has become a seemingly permanent war economy; and military men and policies have increasingly penetrated the corporate economy.

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In a society which the money-makers have had no serious rival for repute and honor, the word "practical" comes to mean useful for private gain, and "common sense," the sense to get ahead financially. The pursuit of the moneyed life is the commanding value, in relation to which the influence of others values has declined, so men eas**"Diagnosis of Our Moral Uneasiness", III

Today in the United States there is no Left: practical political activities are monopolized by an irresponsible two-party system; cultural activities - although formally quite free - tend to become nationalist or commercial or mere private.
Today in Western Europe what remains of the older Left is weak; its remnants have become inconsequential as a cultural and political center of insurgent opposition. "The Left" has indeed become "established." Even if the Left wins state power, as in Britain, it often seems to its members to have little room for maneuver - in he world or in the nation.

In a public, as we may understand the term, (1) virtually as many people express opinions as receive them, (2) Public communications are so organised that there is a chance immediately and effectively to answer back any opinion expressed in public. Opinion formed by such discussion (3) readily finds an outlet in effective action, even against – if necessary – the prevailing system of authority. And (4) authoritative institutions do not penetrate the public, which is thus more or less autonomous in its operations.-In a mass, (1) far fewer people express opinions than receive them; for the community of publics becomes an abstract collection of individuals who receive impressions from the mass media. (2) The communications that prevail are so organised that it is difficult or impossible for the individual to answer back immediately or with any effect. (3) The realisation of opinion in action is controlled by authorities who organise and control the channels of such action. (4) The mass has no autonomy from institutions; on the contrary, agents of authorised institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion.

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We know well that all new cultural beginnings today must be part of world culture; that no truly intellectual life can occur if the mind is restricted; that no art can have genuine and everlasting value if it is not in a universal language. East and West. God knows there is enough restriction. Enough laziness of stereotypes. Smash them, we say to ourselves. And the only way to do that is to open up a true world forum that is absolutely free.

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In a society of employees dominated by the marketing mentality, it is inevitable that a personality market should arise. For in the great shift from manual skills to the art of 'handling', selling and servicing people, personal or even intimate traits of employees are drawn into the sphere of exchange and become commodities in the labor market.

The ideals of liberalism have been divorced from any realities of modern social structure that might serve as the means of their realization. ... The detachment of liberalism from the facts of a going society make it an excellent mask for those who do not, cannot, or will not do what would have to be done to realize its ideals.

In the formulas of 'personnel experts', men and women are to be shaped into the 'well rounded, acceptable, effective personality.' Just like small proprietors, they cannot higgle over prices, which are fixed, or 'judge the market' and accordingly buy wisely.

The economy - once a great scatter of small productive units in autonomous balance, has become dominated by two or three hundred giant corporations, administratively and politically interrelated… The political order, once a decentralized set of several dozen states with a weak spinal cord, has become a centralized executive establishment which has taken up into itself many powers previously scattered… The military order, once a slim establishment in a context of distrust fed by state militia, has become the largest and most expensive feature of government.

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The top of modern American society is increasingly unified and often seems wilfully co-ordinated: at the top there has emerged an elite of power.The middle levels are a drifting set of stalemated balancing forces: the middle does not link the bottom with the top.The bottom of this society is fragmented,and even as a passive fact,increasingly powerless:at the bottom there is emerging a mass society.