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The personality market, the most decisive effect and symptom of the great salesroom, underlies the all pervasive distrust and self-alienation so char… - C. Wright Mills
" "The personality market, the most decisive effect and symptom of the great salesroom, underlies the all pervasive distrust and self-alienation so characteristic of metropolitan people. Without common values and mutual trust, the cash nexus that links one man to another in transient contact has been made subtle in a dozen ways, and made to bite deeper into all areas of life and relations. People are required by the salesman ethic and convention to pretend interest in others in order to manipulate them. In the course of time, and as this ethic spreads, it is got on to. Still, it is conformed to as part of one's job and one's style of life, but now with a winking eye, for one knows that manipulation is inherent in every human contact. Men are estranged from one another as each secretly tries to make an instrument of the other, and in time a full circle is made: one makes an instrument of himself and is estranged from it also.
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About C. Wright Mills
C. Wright Mills (August 28, 1916 – March 20, 1962) was an American sociologist, best remembered for studying the structure of power in the U.S. in his book The Power Elite. Mills was concerned with the responsibilities of intellectuals in post-World War II society. He advocated relevance and engagement over disinterested academic observation as a "public intelligence apparatus" in challenging the policies of the institutional elites in the "Three" (the economic, political and military).
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Charles Wright Mills
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Today in the United States there is no Left: practical political activities are monopolized by an irresponsible two-party system; cultural activities - although formally quite free - tend to become nationalist or commercial or mere private.
Today in Western Europe what remains of the older Left is weak; its remnants have become inconsequential as a cultural and political center of insurgent opposition. "The Left" has indeed become "established." Even if the Left wins state power, as in Britain, it often seems to its members to have little room for maneuver - in he world or in the nation.
One great lesson that we can learn from its systematic absence in the work of the grand theorists is that every self-conscious thinker must at all times be aware of — and hence be able to control — the levels of abstraction on which he is working. The capacity to shuttle between levels of abstraction, with ease and with clarity, is a signal mark of the imaginative and systematic thinker.
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