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Clarity about what is essential fuels us with the strength to say no to the nonessentials. - Greg McKeown
" "Clarity about what is essential fuels us with the strength to say no to the nonessentials.
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About Greg McKeown
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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Non-Essentialists apply implicit or unspoken criteria to the decisions they make in both their personal and their professional lives. For example, when deciding what projects to take on at work, a non-Essentialist may operate by the implicit criterion, “If my manager asks me to do it, then I should do it.” Or even more broadly, “If someone asks me to do something, I should try to do it.” Or
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