Jim Collins, the author of the business classic Good to Great, was once told by Peter Drucker that he could either build a great company or build gre… - Greg McKeown

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Jim Collins, the author of the business classic Good to Great, was once told by Peter Drucker that he could either build a great company or build great ideas but not both. Jim chose ideas. As a result of this trade-off there are still only three full-time employees in his company, yet his ideas have reached tens of millions of people through his writing.8