not all situations are appropriate for truthseeking, nor are all people interested in the pursuit. - Annie Duke

In general, when we quit, we fear two things: that we've failed and that we've wasted our time, effort, or money. Waste is a forward-looking problem, not a backward-looking one.

And the effect is stronger the more the ticket costs. Imagine if, instead of $95, you had spent $150 or $250 or $500. As the price tag grows, so does the effect of sunk costs.

By not quitting, you are missing out on the opportunity to switch to something that will create more progress toward your goals. Anytime you stay mired in a losing endeavor, that is when you are slowing your progress. Anytime you stick to something when there are better opportunities out there, that is when you are slowing your progress.