What really matters most is your relationship with God. If you hear and heed nothing else in this book, what I hope and pray what you take with you i… - Don Soderquist

Vision is the beginning point of any great endeavor. Vision is a picture of how we would like tomorrow to look—or, put another way, how we would like ourselves to look tomorrow. Every good leadership book identifies vision as an essential characteristic of a leader, and every good leader has learned his or her responsibility to create and communicate a vision. But the danger is that talk of a vision has become so prevalent—maybe even so commonplace—that many leaders take the process and discipline out of vision-casting for granted.

Values identify what you stand for. In a sense, these values are the very foundation of your culture, those basic principles on which you are unwilling to compromise. It is extremely important that the values in any organization be clearly articulated for and understood by everyone in that organization.

Striving for excellence means never being satisfied—always doing things to keep improving, even if it means changing everything we do. It means we never feel that we have arrived. We don't believe our press clippings. We don't get complacent and pat ourselves on the backs. We talk about what we could have done better. We believe that we can achieve extraordinary results when we strive for excellence in all we do.