The most common reason once-great companies and projects go sideways is not technological or business disruption, it's that they eventually stop cari… - Guillermo Rauch

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The most common reason once-great companies and projects go sideways is not technological or business disruption, it's that they eventually stop caring.

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Additional quotes by Guillermo Rauch

• writing style → prompt
• coding style → prompt
• color system → prompt
• design system → prompt
• brand guidelines → prompt
• a11y requirements → prompt
• compliance & legal → prompt
• vendor preferences → prompt
• product requirements → prompt
• customer preferences → prompt
• institutional knowledge → prompt

On a long enough timeline, everything gets subsumed by the (system) prompt and integrations that populate it

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