advertising attracts attention, attention brings prospects, and prospects lead to sales. - Josh Kaufman

I think it’s undeniably true that the human brain works in models. The trick is to have your brain work better than the other person’s brain because it understands the most fundamental models — the ones that do the most work. — CHARLES T. MUNGER,

Finance is the art and science of watching the money flowing into and out of a business, then deciding how to allocate it and determining whether or not what you’re doing is producing the results you want.

Accountants and finance professionals rely on a system called Segregation of Duties to prevent all sorts of shady activities. The system, which is intended to reduce cases of fraud and theft, limits a single person’s ability to complete the following business processes: 1. Authorization: reviewing, approving, or overseeing a Transaction. 2. Custody: receiving, accessing, or controlling any assets related to that Transaction. 3. Record keeping: creating and storing accounting records related to each Transaction. 4. Reconciliation: verifying that two sets of records, like internal company Transaction records and external bank statements, match with respect to timing and amount.