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Since we are a fair trade organisation people want to buy fair trade shoes from us but they want to buy at cheap prices. That I don't understand. I k… - Bethlehem Tilahun Alemu
" "Since we are a fair trade organisation people want to buy fair trade shoes from us but they want to buy at cheap prices. That I don't understand. I know that running a business is not that easy and there is always a threat, there is always a risk that we are going to take, but I love it.
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About Bethlehem Tilahun Alemu
Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potential. Alemu launched "The Republic of Leather", designing sustainable luxury leather goods, and "Garden of Coffee" retail outlets to promote Ethiopian coffees.
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Alternative Names:
Bethlehem Alemu
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Bethlehem Tilahun
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Having grown up watching our family and neighbors struggling, we decided to create the "better life" we were all waiting for by harnessing our community's incredible artisan skills and channeling them into a sustainable, global, fair trade footwear business. We have done that and more and we are proud to say that the soleRebels brand is being enjoyed by people in over 30 countries around the world.
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