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" "When you say yes to something nonessential, you are saying no to something essential
Greg McKeown, (born in London, England, in 1977) is a public speaker, business thought leader, consultant, and a New York Times and Wall Street Journal best-selling author. He is also the founder and CEO of THIS, Inc., a leadership and strategy design agency in Silicon Valley. McKeown is a popular blogger for the Harvard Business Review and LinkedIn’s Influencers group, and his writing has appeared in, or been covered by, Fast Company, Fortune, HuffPost, Politico, and Inc. Magazine.
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For too long, we have overemphasised the external aspect of choices (our options) and underemphasised our internal ability to choose (our actions). This is more than semantics. Think about it this way. Options (things) can be taken away, while our core ability to choose (free will) cannot be. The ability to choose cannot be taken away or even given away – it can only be forgotten.