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" "Fans want to know how the music is made. They want to know about the thought process, the creative process. And this is the key thing. They don’t want this to be overproduced. They want this to be super authentic. And one of the key things that you will find on TikTok is that most of the content, everything I just told you about, has to be really authentic. If you try to make it very polished or very refined, it’s not going to be that organic. People will see through this.
Shou Zi Chew (Chinese: 周受资) (born 1 January 1983) is a Singaporean businessman and entrepreneur who has served as chief executive officer (CEO) of TikTok since 2021.
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About 10 years ago, I met these founders who were building a very cool app. The idea behind it was interesting. Let’s recommend content to people based not on who they knew, but on their genuine interests. They were small then—a team of 30. But I became a user of TikTok and really connected with what it was trying to do. It brought joy to a lot of people, and that was something I was drawn to.
Oh, who am I? I grew up in Singapore. I was born there, my great-grandfather moved there many years ago. I had a typical Singaporean childhood. I wanted to see the world, because Singapore is fantastic, but it’s tiny. So I went to the UK for college. I joined Goldman Sachs, worked there for a couple of years, met an internet entrepreneur who started an investment company to invest in Facebook. So I joined him, and through that I met the guy who founded ByteDance. And in his earliest iteration, the idea was so simple, but so powerful.