Ma gavte la nata. - Umberto Eco

Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.

"The Poet had, who had made a show of attaching no importance to this literary game (though it gnawed at his heart that he himself had not written such beautiful letters, provoking replies even more beautiful), and having no one with whom to fall in love, had fallen in love with the letters themselves — which, as Niketas remarked with a smile — was not surprising, since in youth we are prone to fall in love with love.

It is necessary to meditate early, and often, on the art of dying to succeed later in doing it properly just once.