Why, I ask, why isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least o… - David Riesman

The Autonomous. In the case of someone like Bertrand Russell or Toscanini, one feels an essential aliveness of spirit that reflexively keeps the body alive too, in the face of the inevitable physiological catabolisms. … Such men are not necessarily “balanced” or “well-adjusted” people: they may … get along well with very few people, or prefer the “company” of dead people. … One can see in such cases a passionate interest or preoccupation which has remained alive since childhood—though perhaps newly justified or rediscovered in middle life. … Such individuals are fairly immune to cultural changes, or to cultural definitions of their own physical changes: they carry their preservative, their “spirits,” within. … As long as the body does not actively prevent, these men are immortal because of their ability to renew themselves.

If we observe the aging of individuals, in the period after middle life, it seems to me that we can distinguish three ideal-typical outcomes. Some individuals bear within themselves some psychological sources of self-renewal; aging brings for them accretions of wisdom, with no loss of spontaneity and ability to enjoy life, and they are relatively independent of the culture’s strictures and penalties imposed on the aged. Other individuals, possibly the majority, bear within them no such resources but are the beneficiaries of a cultural preservative (derived from work, power, position, etc.) which sustains them although only so long as the cultural conditions remain stable and protective. A third group, protected neither from within nor from without, simply decay. In terms more fully delineated elsewhere, we may have autonomous, adjusted, and anomic reactions to aging.

Today the future occupation of all moppets is to be skilled consumers.