You were devastated when you got a B in your GCSE French. You're gonna be even more devastated now, because you've got the big F – you're fired! (fir… - Alan Sugar

But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or anything.... (Immediately before Jo Cameron's firing).

I've got to continue the process with some candidates, some very strong candidates that are left. Let's get rid of the no-hopers. No chance. Don't waste my time. (to Ella Jade Bitton after firing Sarah Dales before the first ever triple firing in the series).

I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves. Kids today are not as hungry as I was. They don’t understand how tough my generation was.