Beating the competition is relatively easy. Beating yourself is a never-ending commitment. - Phil Knight

Pre was most famous for saying, “Somebody may beat me — but they’re going to have to bleed to do it.

I felt that same sense of betrayal when Nike came under attack for conditions in our overseas factories — the so-called sweatshop controversy. Whenever reporters said a factory was unsatisfactory, they never said how much better it was than the day we first went in.

Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that. — Lewis Carroll, Through the Looking-Glass