The large industrial enterprise is... the representative institution of an industrial society. It determines the individual's view of his society. - Peter Drucker

The companies that refused to make hard choices, or refused to admit that anything much was happening, fared badly. If they survive, it is only because their respective governments will not let them go under.

For the individual there is no society unless he has social status and function. There must be a definite functional relationship between individual life and group life. For the individual without function and status, society is irrational, incalculable and shapeless. The “rootless” individual, the outcast - for absence of social function and status casts a man from the society of his fellows - sees no society. He sees only demoniac forces, half sensible, half meaningless, half in light and half in darkness, but never predictable. They decide about his life and livelihood without the possibility of interference on his part, indeed without the possibility of understanding them. He is like a blindfolded man in a strange room playing a game of which he does not know the rules.

Thus the unexpected success is not just an opportunity for innovation; it demands innovation. It forces us to ask, What basic changes are now appropriate for this organization in the way it defines its business? Its technology? Its markets? If these questions are faced up to, then the unexpected success is likely to open up the most rewarding and least risky of all innovative opportunities.