It’s not worth trading sleep for a few extra hours at the office. Not only will it make you exhausted, it’ll literally make you stupid - Jason Fried

pulling seven people away from their work for an hour is worth seven hours of lost productivity.

Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you’re willing to fight for. And then you need to show the world.

No one knows who you are right now. And that's just fine. Being obscure is a great position to be in. Be happy you're in the shadows.

Use this time to make mistakes without the whole world hearing about them. Keep tweaking. Work out the kinks. Test random ideas. Try new things. No one knows you, so it's no big deal if you mess up.

Obscurity helps protect your ego and preserve your confidence.