Most of us live our lives by accident-we live as it happens. Fulfillment comes when we live our lives on purpose. - Simon Sinek

For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea … we

Cooperation doesn't mean agreement, it means working together to advance the greater good, to serve those who rely on our protection, not to rack up wins to serve the party or ourselves.

is a feeling, not a calculation. It is perception.