Most of us live our lives by accident-we live as it happens. Fulfillment comes when we live our lives on purpose. - Simon Sinek

A computer can tell you down to the dime what you've sold, but it can never tell you how much you could have sold," said Walton.

In an organization, it is the leader's responsibility to take the first risk, to build a Circle of Safety. But then it is up to the employee to take a chance and step into the Circle of Safety.

So often, organizations get comfortable providing their core offerings and don't consider what other products, services or partnerships could help them live their WHY.