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" "In general there are two distinct and separable meanings of the term "ideology" — the particular and the total. The particular conception of ideology is implied when the term denotes that we are sceptical of the ideas and representations advanced by our opponent. They are regarded as more or less conscious disguises of the real nature of a situation, the true recognition of which would not be in accord with his interests. These distortions range all the way from conscious lies to half-conscious and unwitting disguises; from calculated attempts to dupe others to self-deception. This conception of ideology, which has only gradually become differentiated from the common-sense notion of the lie is particular in several senses. Its particularity becomes evident when it is contrasted with the more inclusive total conception of ideology. Here we refer to the ideology of an age or of a concrete historico-social group, e.g. of a class, when we are concerned with the characteristics and composition of the total structure of the mind of this epoch or of this group. Although they have something in common, there are also significant differences between them.
Karl Mannheim (27 March 1893 – 9 January 1947) was a Hungarian-born social philosopher and sociologist, influential with his development of the sociology of knowledge.
Biography information from Wikiquote
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The general form of the total conception of ideology is being used by the analyst when he has the courage to subject not just the adversary's point of view but all points of view, including his own, to the ideological analysis.
At the present stage of our understanding it is hardly possible to avoid this general formulation of the total conception of ideology, according to which the thought of all parties in all epochs is of an ideological character.
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The thought of every group is seen as arising out of its life conditions. Thus, it becomes the task of the sociological history of thought to anlayse without regard for party biases all the factors in the actually existing social situation which may influence thought. This sociologically oriented history of ideas is destined to provide modern men with a revised view of the whole historical process.