Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат. - Al Ries

According to a recent Spencer Stuart survey, a company’s chief marketing officer has the shortest tenure of any top executive. “This job is radioactive,

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

It’s a conundrum. “Marketing is too important,” said David Packard, cofounder of Hewlett-Packard, “to be left to the marketing people.” On the other hand, marketing is too complicated to be left to management people who have little experience in marketing and who don’t understand its principles.