The marketing people don't care about the elegance and perfection that impresses the engineers' peers. They think engineers are impractical cuckoos w… - Howard S. Becker

The “normal” person, when he discovers a deviant impulse in himself, is able to check that impulse by thinking of the manifold consequences acting on it would produce for him. He has staked too much on continuing to be normal to allow himself to be swayed by unconventional impulses.

I … view deviance as the product of a transaction that takes place between some social group and one who is viewed by that group as a rule-breaker. I will be less concerned with the personal and social characteristics of deviants than with the process by which they come to be thought of as outsiders and their reactions to that judgment.

Doesn't every sentence somehow contain in itself, at least by implication, the whole argument? Sure. So what? Remember that any sentence can be changed, rewritten, thrown out or contradicted. That lets you write anything at all.