I think that everybody tries to produce what Marshall McLuhan called a ‘counter environment.’ That is, you set yourself in opposition to the kind of … - Northrop Frye

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I think that everybody tries to produce what Marshall McLuhan called a ‘counter environment.’ That is, you set yourself in opposition to the kind of mass tendencies which the media set up. That’s what’s so important about the humanities in the uni­versity...There’s something of a personal dialogue between one human being and another. And the fact that this dialogue is being car­ried out in the teeth of all the mass emotion techniques of the electronic media is a very important side of the humanities.