And it took me a long time and a lot of struggle to finally figure out why: I didn’t actually want it. I was in love with the result — the image of m… - Mark Manson

Why don't we do things we know we should do? Because we don't feel like it. Every problem of self-control is not a problem of information or discipline or reason, but, rather, of emotion. Self-control is an emotional problem. Laziness is an emotional problem. Procrastination is an emotional problem. Underachievement is an emotional problem. Impulsiveness is an emotional problem. This sucks, because emotional problems are much harder to deal with than logical ones.

You are already choosing, in every moment of every day, what to give a fuck about, so change is as simple as choosing to give a fuck about something else,
It really is that simple. It's just not easy.

Perhaps then, we will not only realize but finally embrace the Uncomfortable Truth: that we imagined our own importance, we invented our purpose, and we were, and still are, nothing. All along, we were nothing.