set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply becaus… - Simon Sinek

Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

John Quincy Adams would have understood Simon's message because he clearly understood what it was to be a leader when he stated: "If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

And that’s what trust is. We don’t just trust people to obey the rules, we also trust that they know when to break them.