If you can’t win, change the rules. - Peter Diamandis

In 2018, Apple spent over $1 billion on original programming, while Amazon dropped $5 billion. Sling, YouTube, Hulu, even that guy who repairs lawnmowers and has three million followers on Facebook — they’re all coming to eat Hollywood’s lunch.

But if you sign up for moonshot thinking, if you sign up to make something 10x better, there is no chance of doing that with existing assumptions. You're going to have to throw out the rule book. You're going to have to perspective-shift and supplant all that smartness and resources with bravery and creativity.

This difference is key. Thinking in probabilities — this business has a 60 percent chance of success — rather than deterministically — if I do A and B, then C will definitely happen — doesn’t just guard against oversimplification; it further protects against the brain’s inherent laziness.