When creating a Hook, focus on the primary benefit or value… - Josh Kaufman

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When creating a Hook, focus on the primary benefit or value your offer provides. Emphasize what’s uniquely valuable about your offer and why the prospect should care. Brainstorm a list of words and phrases related to your primary benefit, then experiment with different ways to connect them in a short phrase.

Josh Kaufman

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Information is valuable, but it comes at a price: experimentation is sometimes a form of Malinvestment.

Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience. — PHILIP J. RUNKEL, PROFESSOR OF PSYCHOLOGY AND EDUCATION, UNIVERSITY OF OREGON

All the beautiful sentiments in the world weigh less than a single lovely action. — JAMES RUSSELL LOWELL, NINETEENTH-CENTURY POET

When creating a Hook, focus on the primary benefit or value your offer provides. Emphasize what’s uniquely valuable about your offer and why the pros… - Josh Kaufman

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