Non-Essentialists apply implicit or unspoken criteria to the decisions they make in both their personal and their professional lives. For example, wh… - Greg McKeown

Have you ever found that the more you complain — and the more you read and hear other people complain — the easier it is to find things to complain about? On the other hand, have you ever found that the more grateful you are, the more you have to be grateful for?

Research has shown that of all forms of human motivation the most effective one is progress. Why? Because a small, concrete win creates momentum and affirms our faith in our further success.

Stephen R. Covey, one of the most respected and widely read business thinkers of his generation, was an Essentialist. Not only did he routinely teach Essentialist principles – like “The main thing is to keep the main thing the main thing” – to important leaders and heads of state around the world, he lived them.