Everyone is interested in what's new. Few people are intere… - Al Ries

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Everyone is interested in what's new. Few people are interested in what's better.

Al Ries

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David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

Additional quotes by Al Ries

To build a new brand, you must overcome the logical notion of serving a market. Instead you must focus on creating a market.

Success in business inflates the egos of top management.

Positioning is an organized system for finding a window in the mind. It is based on the concept that communication can only take place at the right time and under the right circumstances.

Everyone is interested in what's new. Few people are interested in what's better. - Al Ries

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