It’s extremely difficult to find smart people willing to start useful projects. Because sometimes what you start doesn’t work. The fact that it doesn… - Seth Godin

Here’s a quote from ultramarathoner Dick Collins: Decide before the race the conditions that will cause you to stop and drop out. You don’t want to be out there saying, “Well gee, my leg hurts, I’m a little dehydrated, I’m sleepy, I’m tired, and it’s cold and windy.” And talk yourself into quitting. If you are making a decision based on how you feel at that moment, you will probably make the wrong decision.

out that expending emotional labor, working without a map, and driving in the dark involve confronting fear and living with the pain of vulnerability. The artist comes to a détente with these emotions and, instead of fighting with them, dances with them. The linchpin connects as a result of the indispensable nature of her contribution. The artist, on the other hand, connects because that’s what art is. The artist touches part of what it means to be truly human and does that work again and again.

Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so many of these stores (and the demand is so high) that many of the items sold aren’t seconds at all. They’re designed and produced for the factory stores. People tell themselves a story about finding a bargain, they build up the expectation by driving thirty miles out of their way (while on vacation, no less) and then are delighted to spend $40 for a $400 jacket that was never intended to be sold for $400 and probably cost $4 to make.