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" "Mere gook rule: The deaths and injuries of lesser breeds who stand in our way may be ignored in law and policy-making; technically, the marginal cost of a dead gook (Arab, etc.) is zero. The rule is based on the fact that gooks do not value life and feel pain like we do; besides which, they stand in our way.
Edward Samuel Herman (April 7, 1925 – November 11, 2017) was professor emeritus of finance at the Wharton School of Business of the University of Pennsylvania and a media analyst with a specialty in corporate and regulatory issues as well as political economy. He also taught at Annenberg School for Communication at the University of Pennsylvania. He developed, with Noam Chomsky, the propaganda model of media criticism which seeks to explain how populations are manipulated and how consent for economic, social, and political policies is "manufactured" in the public mind due to this alleged propaganda.
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Israel is a major regional rival of Iran, and having succeeded in getting the United States to turn lesser rivals, Iraq and Libya, into failed states, it has been extremely anxious to get the United States to do the same to Iran. And Israel’s leaders have pulled out all the stops in getting its vast array of U.S. politicians, pundits, intellectuals, and lobbying groups to press for a U.S. military assault on Iran.
Vickery points out that the Kissinger-Nixon policy during the last two years of the war was a “major mystery,” for which he suggests an explanation that appears to us quite plausible. Referring to the “Sonnenfeldt Doctrine,” which holds that “pluralistic and libertarian Communist regimes will breed leftist ferment in the West,” he suggests that “when it became clear [to U.S. leaders] that they could not win in Cambodia, they preferred to do everything possible to ensure that the post-war revolutionary government be extremely brutal, doctrinaire, and frightening to its neighbors, rather than a moderate socialism to which the Thai, for example, might look with envy.” In short, though it was understood that the United States had lost the war in Cambodia (even though it was, quite clearly, still trying to win it in Vietnam), the destruction of rural Cambodia, by imposing the harshest possible conditions on the eventual victors, would serve two classic ends: retarding social and economic progress, and maximizing the brutality of the eventual victors. Then the aggressors would at least be able to reap a propaganda victory from the misery they had sown.
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Doublespeak embedded in a convenient matrix of anticommunist ideology was essential, as the U.S. establishment was obliged to pretend (or internalize the belief) that the huge global expansion of the U.S. political economy on which they had embarked was “defensive” and responsive to some external threat; that we were “containing” somebody else who was committing “aggression” and threatening our “national security.” The words and phrases “defense,” “containment,” “aggression,” and “national security” are core items of the doublespeak lexicon, essential ingredients of the ink squirted out by imperial cuttlefish.