The misleading character of the accident theory is evident from the fact that even now the “error” involved from the standpoint of U.S. policy-makers and American leaders generally is neither one of purpose nor method – it is strictly a case of unexpectedly large expense. For the U.S. leadership, in other words, Vietnam is simply another, painfully large “cost over-run.” In terms of basic U.S. objectives and methods employed, in the Third World – essentially establishment of reliable client states, increasingly managed by military elites, with generous financial and military support (arms, advisors, Green Berets, and more extensive military intervention when junta control is threatened, as in Santo Domingo) – Vietnam is a facet of a completely rational policy. The policy may be vicious and catastrophic, from the perspective of the Vietnamese; and it may be a sordid and disruptive waste of human and material resources from the standpoint of the real interests of the ordinary American; but to the Rostows, Westmorelands and Nixons, the Vietnam War is a noble endeavor (“one of our finest moments”) that we cannot afford to abandon without achieving our original ends. The evidence is compelling that this leadership is entirely capable of destroying every village in Vietnam (and in the process, every Vietnamese) if this is required to attain the original political objectives.
American journalist (1925-2017)
Edward Samuel Herman (April 7, 1925 – November 11, 2017) was professor emeritus of finance at the Wharton School of Business of the University of Pennsylvania and a media analyst with a specialty in corporate and regulatory issues as well as political economy. He also taught at Annenberg School for Communication at the University of Pennsylvania. He developed, with Noam Chomsky, the propaganda model of media criticism which seeks to explain how populations are manipulated and how consent for economic, social, and political policies is "manufactured" in the public mind due to this alleged propaganda.
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Privatization: Disposing of public sector assets at low prices and high sales commissions to powerful groups and individuals who generously supported the ruling party’s last election campaign. It provides short-run cash windfalls to the government, while weakening its power and its cash flows in the years to come. In the Third World, a means of making valuable assets available to First World creditors and investors at fire sale prices in a situation of virtual state bankruptcy.
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In the post-Vietnam War era the need for Communist abuses has been no less pressing than before. More facts have come to light on the scope of U.S. violence in Vietnam, Cambodia, and Laos, the extent of which U.S. officials lied to the public with regard to their programs and methods, and the brazenness with which these officials defied treaty obligations and international law. Much as the government and the media tried to isolate the scoundrelism of Watergate from the much more profound immorality of the “secret” devastation of Cambodia, the linkage between the two could not be entirely concealed and therefore tended to discredit still further the campaign to bring “freedom” to South Vietnam. Counterrevolution, torture and official murder in Argentina, Guatemala, Chile, and other U.S. satellites was also reaching new peaks. Thus, if Cambodian terror did not exist, the Western propaganda systems would have had to invent it, and in certain respects it did […].
The question of relative atrocities may be illustrated by this fact: a close examination by the author of newspaper files for 1966 alone disclosed somewhere between 600 and 1,000 reported South Vietnamese civilian deaths attributed to “errors” in the use of “allied” firepower. During the same year the number of NLF killings, including paramilitary personnel, according to official Saigon estimates, was 1,000. That is, our acknowledged accidental civilian killings were of the same order of magnitude as official claims of NLF killings. It should be obvious that U.S. bombings and killings in “unfriendly” villages were many times greater than killings by mistake.
Even today, as regards East Timor, where our brutal Indonesian satellite (authors of the 1965-1966 butcheries) have very possibly killed as many people as did the Khmer Rouge, there is a virtually complete blackout of information in the Free Press. This is a bloodbath carried out by a friendly power and is thus of little interest to our leaders. It is a “benign bloodbath” in our terminology.
The common view that internal freedom makes for humane and moral international behavior is supported neither by evidence nor by reason. The United States has a long history of imposing oppressive terrorist regimes in regions of the world within the reach of its power, such as the Caribbean and Central American sugar and banana republics […]. Since World War II, with the great extension of U.S. power, it has borne a heavy responsibility for the spread of a plague of neofascism, state terrorism, torture and repression through large parts of the undeveloped world. The United States has globalized the “banana republic.” This has occurred despite some modest ideological strain because the developments serve the needs of powerful and dominant interests, state and private, within the United States itself.
The model does suggest that the mainstream media, as elite institutions, commonly frame news and allow debate only within the parameters of elite interests; and that where the elite is really concerned and unified, and/or where ordinary citizens are not aware of their own stake in an issue or are immobilized by effective propaganda, the media will serve elite interests uncompromisingly [...] Many liberals and a number of academic media analysts of the left did not like the propaganda model. Some of them found repugnant a wholesale condemnation of a system in which they played a respected role; for them it is a basically sound system, its inequalities of access regrettable but tolerable, its pluralism and competition effectively responding to consumer demands.
The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.
The war was a “tragic error,” but not “fundamentally wrong or immoral” (as the overwhelming majority of the American people continue to believe), and surely not criminal aggression - the judgment that would be reached at once on similar evidence if the responsible agent were not the USA, or an ally or client. Our point is not that the retrospectives fail to draw what seem to us, as to much of the population, the obvious conclusions; the more significant and instructive point is that principled objection to the war as “fundamentally wrong and immoral,” or as an outright criminal aggression - a war crime - is inexpressible. It is not part of the spectrum of discussion. The background for such a principled critique cannot be developed in the media, and the conclusions cannot be drawn. It is not present even to be refuted. Rather, the idea is unthinkable. All of this reveals with great clarity how foreign to the mobilized media is a conception of the media as a free system of information and discussion, independent of state authority and elite interests.
Lent: “What would you consider your major contribution to the field of scholarship? Your assessment of what you’ve done in a lifetime.” Herman: “The introduction of a structural model of the media, the use of pairing analysis, and the use of these methodological devices or frameworks in dozens of applications. The techniques are not new, but I and my co-authors have possibly given them more salience. Also, not new but hopefully in a useful framework is the focus on the mass media as elite-based and elite-serving institutions, with biases that follow accordingly. In a way, my writings have virtually all been an exposure of these biases and a demonstration that the idea of a 'party line' applies to the mainstream US media as well as to media in authoritarian countries.”
In short, once the RPF controlled the Rwandan state, it immediately turned its prodigious killing machine towards Zaire’s natural resources. This it may have done under cover of chasing the Hutu genocidaires, but the pillage of Zaire-the DRC worked out so well for the RPF that by the late 1990s it had “built up a self-financing war economy centered on mineral exploitation,” in the words of the UN Panel, with the pillage of resources so complete that it not only finances the RPF’s aggression, but generates annual surpluses back in Kigali as well. As the historian René Lemarchand sums up this system of blood and money: “It is difficult to avoid the conclusion that by turning a blind eye to the profits drawn from the looting of the Congo’s wealth, the international community . . . is tacitly encouraging a colonial enterprise in the best tradition of European imperialism.” Of course, what is true of the “international community,” is true of academics as well.