Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situa… - Naomi Klein

Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.

We don't have the right to demand perfection from each other. But we do have the right to expect progress. To demand evolution. So, let's make some new mistakes.

We are products of our age and of a dominant ideological project. One that too often has taught us to see ourselves as little more than singular, gratification-seeking units, out to maximize our narrow advantage, while simultaneously severing so many of us from the broader communities whose pooled skills are capable of solving problems big and small. p. 460