When you’re growing quickly, there will always be fires — inventory shortfalls, servers crashing, customers whose calls aren’t answered. You won’t al… - Reid Hoffman
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When you’re growing quickly, there will always be fires — inventory shortfalls, servers crashing, customers whose calls aren’t answered. You won’t always know which fire to stamp out first. And if you try to put out every fire at once, you’ll only burn yourself out. That’s why entrepreneurs have to learn to let fires burn — and sometimes even very large fires. When you have a fast-scaling company, the focus must be on moving forward. And you can’t do that if time is spent dealing with spontaneous, scattered eruptions. Fighting every fire can cause you to miss critical opportunities to build your business — you’ll be all reaction and no action.
blitzscaling is prioritizing speed over efficiency in the face of uncertainty.
If you want to find out how resourceful you can be, shrink your budget. Move your deadlines up. See how you cope. This may make you more resilient to actual hardships that inevitably arise.
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