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" "Walter Lippmann ... described what he called “the manufacture of consent” as “a revolution” in “the practice of democracy”... And he said this was useful and necessary because “the common interests” - the general concerns of all people - “elude” the public. The public just isn't up to dealing with them. And they have to be the domain of what he called a "specialized class" ... <nowiki>[</nowiki>Reinhold Niebuhr<nowiki>]</nowiki>'s view was that rationality belongs to the cool observer. But because of the stupidity of the average man, he follows not reason, but faith. And this naive faith requires necessary illusion, and emotionally potent oversimplifications, which are provided by the myth-maker to keep the ordinary person on course. It's not the case, as the naive might think, that indoctrination is inconsistent with democracy. Rather, as this whole line of thinkers observes, it is the essence of democracy. The point is that in a military state or a feudal state or what we would now call a totalitarian state, it doesn't much matter because you've got a bludgeon over their heads and you can control what they do. But when the state loses the bludgeon, when you can't control people by force, and when the voice of the people can be heard, you have this problem—it may make people so curious and so arrogant that they don't have the humility to submit to a civil rule [Clement Walker, 1661], and therefore you have to control what people think. And the standard way to do this is to resort to what in more honest days used to be called propaganda, manufacture of consent, creation of necessary illusion. Various ways of either marginalizing the public or reducing them to apathy in some fashion.
Avram Noam Chomsky (born 7 December 1928) is an American linguist, analytical philosopher, cognitive scientist, political analyst, human rights activist and anarcho-socialist.
Biography information from Wikiquote
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A twenty-year war of terrorism was waged against Cuba. Cuba has probably been the target of more international terrorism than the rest of the world combined and, therefore, in the American ideological system it is regarded as the source of international terrorism, exactly as Orwell would have predicted. And now there’s a war against Nicaragua.
The impact of all of this has been absolutely horrendous. There’s vast starvation throughout the region while crop lands are devoted to exports to the United States. There’s slave labor, crushing poverty, torture, mass murder, every horror you can think of. In El Salvador alone, from October 1979 (a date to which I’ll return) until December 1981 — approximately two years — about 30,000 people were murdered and about 600,000 refugees created. Those figures have about doubled since. Most of the murders were carried out by U.S.-backed military forces, including so-called death squads. The efficiency of the massacre in El Salvador has recently increased with direct participation of American military forces. American planes based in Honduran and Panamanian sanctuaries, military aircraft, now coordinate bombing raids over El Salvador, which means that the Salvadoran air force can more effectively kill fleeing peasants and destroy villages, and, in fact, the kill rate has gone up corresponding to that.
After the first International Days of Protest in October, 1965, Senator Mansfield criticized the "sense of utter irresponsibility" shown by the demonstrators. He had nothing to say then, nor has he since, about the "sense of utter irresponsibility" shown by Senator Mansfield and others who stand by quietly and vote appropriations as the cities and villages of North Vietnam are demolished, as millions of refugees in the South are driven from their homes by American bombardment. He has nothing to say about the moral standards or the respect for international law of those who have permitted this tragedy. I speak of Senator Mansfield precisely because he is not a breast-beating superpatriot who wants America to rule the world, but is rather an American intellectual in the best sense, a scholarly and reasonable man -- the kind of man who is the terror of our age. Perhaps this is merely a personal reaction, but when I look at what is happening to our country, what I find most terrifying is not Curtis LeMay, with his cheerful suggestion that we bomb everybody back into the stone age, but rather the calm disquisitions of the political scientists on just how much force will be necessary to achieve our ends, or just what form of government will be acceptable to us in Vietnam. What I find terrifying is the detachment and equanimity with which we view and discuss an unbearable tragedy. We all know that if Russia or China were guilty of what we have done in Vietnam, we would be exploding with moral indignation at these monstrous crimes.
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Boards of Directors have to make certain kinds of decisions, and those decisions are pretty narrowly constrained. They have to be committed to increasing profit share and market share. That means they're going to be forced to try to limit wages, to limit quality, to use advertising in a way that sells goods even if the product is lousy. Who tells them to do this? Nobody. But if they stopped doing it, they'd be out of business. Similarly, if an editorial writer for the New York Times were to start, say, telling the truth about the Panama invasion -- which is almost inconceivable, because to become an editorial writer you'd already have gone through a filtering process which would weed out the non-conformists -- well, the first thing that would happen is you'd start getting a lot of angry phone calls from investors, owners, and other sectors of power. That would probably suffice. If it didn't, you'd simply see the stock start falling. And if they continued with it systematically, the New York Times would be replaced by some other organ. After all, what is the New York Times? It's just a corporation. If investors and advertisers don't want to support it, and the government doesn't want to give it the special privileges and advantages that make it a "newspaper of record," it's out of business.