Travel Heuristic: In a scenic place, the best restaurant is most likely to be the most crowded one with no view. - Nassim Nicholas Taleb

Marketing is bad manners — and I rely on my naturalistic and ecological instincts. Say you run into a person during a boat cruise. What would you do if he started boasting of his accomplishments, telling you how great, rich, tall, impressive, skilled, famous, muscular, well educated, efficient, and good in bed he is, plus other attributes? You would certainly run away (or put him in contact with another talkative bore to get rid of both of them). It is clearly much better if others (preferably someone other than his mother) are the ones saying good things about him, and it would be nice if he acted with some personal humility.

I fail to see the difference between extreme wealth and overdose.

A risk you run when you write a book calling journalists BS vendors is that all your reviewers will be BS vendors.