A lifeguard doesn’t have to spend much time pitching to the… - Seth Godin

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A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.

Seth Godin

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About Seth Godin

Seth Godin (born July 10, 1960) is an American author and speaker on business issues.

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A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands wh… - Seth Godin

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