There are more ideas on earth than intellectuals imagine. And these ideas are more active, stronger, more resistant, more passionate than "politicians" think. We have to be there at the birth of ideas, the bursting outward of their force: not in books expressing them, but in events manifesting this force, in struggles carried on around ideas, for or against them. Ideas do not rule the world. But it is because the world has ideas (and because it constantly produces them) that it is not passively ruled by those who are its leaders or those who would like to teach it, once and for all, what it must think.

Ideas shape the course of history.

We like to believe that we live in a grand age of creative individualism. We look back at the midcentury era in which the Berkeley researchers conducted their creativity studies, and feel superior. Unlike the starched-shirted conformists of the 1950s, we hang posters of Einstein on our walls, his tongue stuck out iconoclastically. We consume indie music and films, and generate our own online content. We “think different” (even if we got the idea from Apple Computer’s famous ad campaign). But the way we organize many of our most important institutions — our schools and our workplaces — tells a very different story.

It’s important to recognize the class origins of this project, which occurred in the 1970s when the capitalist class was in a great deal of difficulty, workers were well organized and were beginning to push back. Like any ruling class, they needed ruling ideas. So, the ruling ideas were that freedom of the market, privatization, entrepreneurialism of the self, individual liberty and all the rest of it should be the ruling ideas of a new social order, and that was the order that got implemented in the 1980s and 1990s.

For this essential acceptance, the majority must be persuaded by ideology that their government is good, wise and, at least, inevitable, and certainly better than other conceivable alternatives. Promoting this ideology among the people is the vital social task of the “intellectuals.” For the masses of men do not create their own ideas, or indeed think through these ideas independently; they follow passively the ideas adopted and disseminated by the body of intellectuals.

The Ideologues are in control, and that is a huge problem for the rest of us. It’s a problem because ideologues have no interest in the lives of actual human beings. Ideologues care only about their theories, about the bright new future they are building. Humans are just speed bumps on the way to utopia.

No serious student who studies the history of the last half century can deny the ferment of ideas associated with the names of Marx, Engels and Lenin. Their effectiveness in arming the minds of working-class leaders all over the world with intellectual weapons showed that their teaching had an organic relationship with the political and social realities of their time.

The ideas of economists and political philosophers, both when they are right and when they are wrong are more powerful than is commonly understood. Indeed, the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectual influences, are usually slaves of some defunct economist. Madman in authority, who hear voices in the air, are distilling their frenzy from some academic scribbler a few years back. I am sure that the power of vested interests is vastly exaggerated compared with the gradual encroachment of ideas.

His deepest detestation was often reserved for the nicest of liberal academics, as if their lives were his own life but a step escaped. Like the scent of the void which comes off the pages of a Xerox copy, so was he always depressed in such homes by their hint of oversecurity. If the republic was now managing to convert the citizenry to a plastic mass, ready to be attached to any manipulative gung ho, the author was ready to cast much of the blame for such success into the undernourished lap, the overpsychologized loins, of the liberal academic intelligentsia. They were of course politically opposed to the present programs and movements of the republic in Asian foreign policy, but this political difference seemed no more than a quarrel among engineers. Liberal academics had no root of a real war with technology land itself, no, in all likelihood, they were the natural managers of that future air-conditioned vault where the last of human life would still exist.

If those in charge of our society — politicians, corporate executives, and owners of press and television — can dominate our ideas, they will be secure in their power.

It is the liberals, then, who count. They are, as it might be, the canaries in the sulphurous mineshaft of modern democracy. The alacrity with which many of America's most prominent liberals have censored themselves in the name of the War on Terror, the enthusiasm with which they have invented ideological and moral cover for war and war crimes and proffered that cover to their political enemies: all this is a bad sign. Liberal intellectuals used to be distinguished precisely by their efforts to think for themselves, rather than in the service of others. Intellectuals should not be smugly theorising endless war, much less confidently promoting and excusing it. They should be engaged in disturbing the peace – their own above all.

If those in charge of our society — politicians, corporate executives, and owners of press and television — can dominate our ideas, they will be secure in their power. They will not need soldiers patrolling the streets. We will control ourselves.

One result of the stimulation of your intellectual life that takes place in college is usually a shrinking of the imaginative life. This sounds like a paradox, but I have often found it to be true.

The ideas of the ruling class are in every epoch the ruling ideas, i.e. the class which is the ruling material force of society, is at the same time its ruling intellectual force. The class which has the means of material production at its disposal, has control at the same time over the means of mental production, so that thereby, generally speaking, the ideas of those who lack the means of mental production are subject to it. The ruling ideas are nothing more than the ideal expression of the dominant material relationships, the dominant material relationships grasped as ideas.