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Framing is absolutely vital. ...All the work in communications is driven by the work of psychologists like Kahneman, Tversky...[etc.] The simplest on… - David Spiegelhalter
" "Framing is absolutely vital. ...All the work in communications is driven by the work of psychologists like Kahneman, Tversky...[etc.] The simplest one... is not always to talk about s, but to talk about s, and preferably... to give both. Our predict systems are almost always... positively framed, all in terms of survival. So we draw survival curves, not mortality curves... How long can you be without this condition. ...In a way you should give both, but ...it makes a big difference ...whether you talk about 2% mortality or 98% survival. ...2% mortality sounds rather terrifying while 98% survival sounds rather good, and we don't want to unnecessarily upset people... [W]e are all going to die ...It's 100% mortality in the end, but you want to show a decline in survival ...because it's just fairer and more likely to get people engaged rather than frighten them off immediately. ...[W]hen we ...provide an icon array that shows everybody, it shows the deaths ...patients like it. ...They like seeing out of 100 people ...in 10 years time, how many people are going to be alive ...because they have the chemotherapy now, or dead because of breast cancer...[etc.]
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About David Spiegelhalter
Sir David John Spiegelhalter (born 16 August 1953) is a British statistician and a Fellow of . From 2007 to 2018 he was in the Statistical Laboratory at the University of Cambridge. He is an ISI highly cited researcher and current Chair of the Winton Centre for Risk and Evidence Communication in the . In 2020 he joined the UK Statistics Authority board as a non-executive director for a period of three years, which was extended through to 2026.
Also Known As
Birth Name:
David John Spiegelhalter
Alternative Names:
David J Spiegelhalter
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David J. Spiegelhalter
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Sir David John Spiegelhalter
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One of the other things we do in the book is talk about radiation... [Y]ou can say exposure to radiation, you can talk in terms of micro-lives or cigarette equivalents. So... a flight to New York, the radiation you get from that is equivalent to smoking a couple of cigarettes, about 1/2 hour of your life... The whole body CT scan... exposing yourself... to possibly an unhealthy dose of radiation... 150 microlives, smoking about 300 cigarettes, about the same as standing about 1 1/2 miles from the Hiroshima explosion. ...[W]hen they advertise these things for a thousand quid, they don't tell you that.
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