I do math and statistics. That's what I do, so I come at the whole business of turning numbers into stories. ...How can we turn numbers into stories? - David Spiegelhalter

Misleading anecdote is someone smokes 20 a day and lives to 110, [or] who buys some tablets off the web and their cancer goes away... These are not representative... stories... [T]his is an active area of research, and it's been shown that if you present information in the way that Michael was presenting, as icon arrays, show both the good and the bad, show the totality, [it's been] shown empirically that you can make people less influenced by misleading anecdotes.

In the UK, adverse reactions are reported using the “yellow card”... Up to 28 February, around 54,000 yellow cards have been reported... from... 10 million vaccinations... three to six reports per 1,000 jabs [0.3-0.6%]. That means a far greater number of side-effects are reported in the trials...

Communication is not a one-way process. It's not just telling people things. ...[T]he first rule of communication is to shut-up and... just listen... and good doctors will do that. ...Good doctors will listen and explore the person's values and concerns, and... explore to what extent... that person want[s] to be guided... to be told what to do... and that's... appropriate to want... guidance from a trusted source. ...And ...make sure ...before ...that stage, you have ...genuinely laid out the options in a way that gives it balance. You haven't tried to manipulate them... into a particular direction. ...Very difficult ...but ...a worthy objective, and... having done that, it's perfectly reasonable to... then, give advice.