adjectives in English absolutely have to be in this order: opinion-size-age-shape-colour-origin-material-purpose Noun. - Mark Forsyth

Who needs sense when you have alliteration?

Every dictionary contains a world. I open a book of thieves’ slang from Queen Anne’s reign and they have a hundred words for swords, for wenches, and for being hanged. They did no die, they danced on nothing. Then I peek into any one of my rural Victorian dictionaries, compiled by a lonely clergyman, with words for coppices, thickets, lanes, diseases of horses and innumerable terms for kinds of eel. They gave names to the things of their lives, and their lives are collected in these dictionaries – every detail and joke and belief. I have their worlds piled up on my desk.

That A Lot More became a mile, and then the inch was dropped because it doesn’t begin with an M, and we were left with ‘A miss is as good as a mile’, which, if you think about it, doesn’t really make sense any more. But who needs sense when you have alliteration?