Never run advertising until the major publicity possibiliti… - Al Ries

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Never run advertising until the major publicity possibilities have been exploited.

Al Ries

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David Ogilvy Josh Kaufman Dave Trott Peter Thiel Dan S. Kennedy

Additional quotes by Al Ries

Marketing is a battle of perceptions, not products.

Advertising can only maintain brands that have been created by publicity.

"The average person can tolerate being told something which he or she knows nothing about. (Which is why "news" is an effective advertising approach.) But the average person cannot tolerate being told he or she is wrong. Mind-changing is the road to advertising disaster."

Never run advertising until the major publicity possibilities have been exploited. - Al Ries

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