There are other types of power, too. There is the power to create and grow. The power to influence outcomes and make changes. There is, as Brene Brow… - Heather Brooke

Protesting is one of our most important democratic rights. It ensures the most fair and efficient running of a country because it allows new ideas to be raised, criticisms to be vented. If you suppress all protest, societal discontent builds like a pressure cooker. Sooner or later, it’s going to blow, and in that chaos, all sorts of bad actors can try and gain power. That’s the real importance of protest. It means something for both a society and for an individual. It gives us agency when so often we can feel powerless. It is such a worthwhile thing to come together and petition for reform. In too many countries, it’s a privilege, but it should be our human right.

I want to put paid to this idea that if you've nothing to fear, you've nothing to hide. I interviewed a really interesting guy in this book. He ran the data campaign for the Obama election, when Obama was being elected. And what they do is they just harvest huge troves of databases. And they're doing it for the basis of trying to predict who might vote for Obama in the election. And he just took me through this whole data business – data brokerage, data dealing. And he showed me this 10,000... well, it was a 464 page dictionary, a data dictionary, with 10,000 data units in it. So that's for every person, it's 10,000 things that you could find out about that person. Their political association, if they drink Coke or Diet Coke, what sort of magazines do they subscribe to, have they ever had any court cases against them. It's just like a raft of stuff. The problem is, is how these things are used. It's fine if somebody wants to sell you some products, but increasingly states are accessing all this information. And they're building algorithms to try and predict criminals. … It's pretty well-known that the National Security Agency in America is building algorithms and it's taking all of these datasets and basically trying to predict who is going to be a problem for us in future. And to me that just seems an incredibly dangerous road for us to go down, that you’re no longer innocent until proven guilty. We’re starting to imagine or predict who is going to be a problem.

In the public sphere, perception is reality: it's more important to be seen to do something than actually to do it. At least when private companies use PR and advertising they must spend their own money and there are other corporations vying for our business. If a company doesn't give us what we want they face bankruptcy. Public institutions, however, are monopolies. We have no choice but to buy, if not use, their services. If we don't like the way our particular police force operates it's not like we can choose another one or even withhold the money used to run the one we don't like. We're forced - under threat of imprisonment - to pay for a monopoly service and for it to tell us how great it is. This is the real danger of institutional PR. In the absence of competition it is only through a diversity of opinion and public scrutiny that some level of accountability can exist. PR stifles debate and suppresses opinion through the use of centralized press offices and communication protocols.